Guy Caruso sent me a link to the following 5 minute video:
http://www.huffingtonpost.com/entry/nike-flyease-shoe-technology_55a3eec6e4b0b8145f731bde
It would be worth watching and analyzing from a Social Role Valorization and PASSING perspective, including in terms of personal possessions, language use, personal appearance, the typical image communicators, and juxtaposition with other people, among other SRV-relevant aspects.